Doina Popa

Doina Popa

CIO - Salesforce, Barclays

Doina Popa joined Barclays in August 2018 as the Salesforce CIO to lead the initiatives which leverage Salesforce products and technology in order to deliver perfect and personalised colleague and customer experiences.

Doina has established a reputation as a pioneer for women in technology, becoming the first woman outside the US to achieve Salesforce Technical Architect Certification and, at the time of the achievement, the third globally.

Her career trajectory exemplifies both her talent and her leadership abilities, spanning three high-profile roles for game-changing organisations – Salesforce, Capgemini, and now Barclays. Her work has been consistently recognised by her peers for her ability to motivate, innovate and deliver results.

Holding an EMBA in Innovation and Business Creation, Doina excels at bringing groups together to drive innovation. At Capgemini, she saw the opportunity for collaborating with other departments to create cutting edge solutions that would provide business value and, since joining Barclays, Doina drove strong collaboration within the business colleagues, leading a new centre of enablement for Salesforce and establishing links with Barclays Ventures team and the Barclays Group Innovation Office.

Throughout her career, Doina has continued to act as a mentor and advocate for colleagues and also for people from the broader community. She has contributed to publications and forums, speaking openly about both the challenges and highlights of her career.


Enthusiasm and excellence are Doina’s main pillars of motivation.